CHARLES
BABBAGE
Babbage, "the Victorian
engineer and one of the many people to be credited with the invention of
the computer, designed a 'difference engine' to perform the repetitive
calculations that clerks (known as 'computers' before the word was
applied to machines) had to make to draw up the tables that were
becoming increasingly important to industry and trade" (Woolley, p. 46).
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DANIEL
BELL
American
academic known for his theories on the "postindustrial society." He
believes that in this new type of society, "it is now science,
knowledge, technological research, rather than industrial production and
the extraction of surplus value" that is most important. 2/98
See also:
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DICK
HEBDIGE
Hebdige is a negative
commentator on postmodernism;
changes in style away from '70s - '80s social realism have led to a
neglect of social issues. Hebdidge talks of a 'representation crisis' in
two terms: political representation (for example in Parliament) and
cultural representation. (In films, TV, etc., how is your national,
gender, racial, etc., represented?)
MARVIN
MINSKY
MIT scientist well
known for his radical views on artificial intelligence. Minsky is
a follwer of what is known as hard AI, the idea that computers
can simulate, rather than just imitate, human intelligence; in fact, the
human brain is nothing more than a "soft machine," and it will
eventually be outclassed by superior silicon-based "brains". These new
machines might even succeed us in the next stage of evolutionary
development as the supreme "beings" on the planet.
See also:
HERBERT
MARCUSE
Frankfurt
School scholar, believed in transcendent critique: Marcuse took the
present-day world and critiqued it in relation to an idealized,
postulated ideal. In other words, he critiqued the present by looking to
a better future, i.e., an optimistic, Utopian
model.
IMRE
MOHOLY-NAGY
A member of the Russian
Constructivist movement of the 1920s and technological determinist. For
Moholy-Nagy, the photograph fundamentally changed the way we see the
world. In other words, "the activity of taking photographs and looking
at them encourages the human eye to evolve into a new state, with
radically new goals." To him, terms such as abstract seeing, intensified
seeing, rapid seeing, etc. "exemplify new configurations of human sight
generated out of the relationship of technology and human activity. The
camera, so to speak, is woven into the eye" and, according to
Moholy-Nagy, the eye changes as a result (Burnett, p. 12).
"Increasingly, as the camera eye has come to stand for, if not stand in
for, the human eye, the perspective of Moholy-Nagy has taken root as one
of the fundamental assumptions of industrially advanced societies"
(Burnett, p. 14).
See also:
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NICHOLAS
NEGROPONTE
Researcher into
Artificial Intelligence, among other things (more to come).
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SUSAN
SONTAG
Susan Sontag is a
well-known cultural critic and realist of sorts. Referring to
photography, for example, she argues (in On Photography) that
photographs are "traces of reality." Sontag describes photos as "relics
of people as they once were" thus emphasizing the direct indexical and
iconic links between the photograph and reality. Barthes, in contrast,
emphasizes the referential aspects of the photograph in his final book
Camera Lucida in 1984 (Wells, p. 39).